THE AVENUE MAGAZINE
ISSUE 23: BRAVADO
CREATIVE DIRECTORS: Aya El Majdoubi & Sukira Harris
PHOTO DIRECTORS: Maria Angelini & Sydney Woogerd
DESIGN DIRECTOR: Charlotte Makepeace
ASSOCIATE DESIGN DIRECTORS: Camille MacMillin & Leah Wirley
*The list above is limited to those with whom I collaborated most. The full list of contributors can be found in the masthead.
This past year I worked on the creative team for The Avenue, Northeastern’s fashion and culture magazine. Each issue centers on a single word, collaboratively defined by the editorial and creative teams through articles on culture, fashion, and lifestyle, accompanied by original photoshoots and editorial artwork.
Our most recent issue, BRAVADO, focuses on ambitious boldness, swagger, and overconfidence laden with foolishness and presumption. Covering topics like Boston’s local drag scene to the harsh realities of the fine dining industry, BRAVADO offers a multifaceted exploration of confidence, self-expression, and ambition.
As Associate Design Director I worked with the Design Director and Co-Associate Design Director to develop the design direction including typography, color palette, layout, style guide and sequence. Together we led the design team, holding weekly critiques to discuss and improve each spread. Working cross-functionally with the Creative Directors and photo team, we ensured visual consistency throughout the issue and its promotional materials.
ROLE // ASSOCIATE DESIGN DIRECTOR
The Avenue Launch Party
Photo: Sydney Woogerd
PROCESS PHOTOS
Typography Exploration / Testing different display typefaces
Design Mood Board / Focus on color
Creative meeting / final edits before compile and print send off